Welcome to this weeks blog, where we will take a brief moment and take a look at an advertisement, that I selected for my college analysis paper. As we look at this ad we will talk about the some of the appeals used by the author, to gain ones interest in this print.
Nissan created a fairly simple scene for this advertisement, which allowed them to accomplish a couple different strategies. The first idea, lets get the audience alone with the vehicle. With a simple black backdrop, and a dim horizon, the first and only thing that pops out initially is the car itself. As they accomplish that goal with ease, two simple questions are then asked. WANT? NEED? But are they really that simple? When a flashy sports car sits in front of anybody, it sure is easy to think how cool it would be, to be behind the wheel. Which tends to make it easier, when we are trying to make justifications about our purpose for the item. The longer you spend thinking about the ad, the more apt you are to make stronger considerations for the vehicle. Goal achieved!
While writing my complete analysis of this advertisement, I initially thought "Can I get enough out of this print to suffice the intent behind this assignment?" What I learned by taking the time to break down every aspect of this simple ad, is how much detail is actually put in to creating this type of advertisement. When combining forms of text with the image, you can change the whole meaning of the ad, or who its intended audience is; however, these are things that most people will never pay attention to until they are in the market of that individual product.
The next time you see an advertisement on TV or in a magazine take a deeper look at what you think the author is trying to say. It just might change the way you view ads permanently. Thank you for spending time with me today during todays discussion. Feel free add comments to express your opinion, and please continue to check back by for the next topic of discussion.
Nissan created a fairly simple scene for this advertisement, which allowed them to accomplish a couple different strategies. The first idea, lets get the audience alone with the vehicle. With a simple black backdrop, and a dim horizon, the first and only thing that pops out initially is the car itself. As they accomplish that goal with ease, two simple questions are then asked. WANT? NEED? But are they really that simple? When a flashy sports car sits in front of anybody, it sure is easy to think how cool it would be, to be behind the wheel. Which tends to make it easier, when we are trying to make justifications about our purpose for the item. The longer you spend thinking about the ad, the more apt you are to make stronger considerations for the vehicle. Goal achieved!
While writing my complete analysis of this advertisement, I initially thought "Can I get enough out of this print to suffice the intent behind this assignment?" What I learned by taking the time to break down every aspect of this simple ad, is how much detail is actually put in to creating this type of advertisement. When combining forms of text with the image, you can change the whole meaning of the ad, or who its intended audience is; however, these are things that most people will never pay attention to until they are in the market of that individual product.
The next time you see an advertisement on TV or in a magazine take a deeper look at what you think the author is trying to say. It just might change the way you view ads permanently. Thank you for spending time with me today during todays discussion. Feel free add comments to express your opinion, and please continue to check back by for the next topic of discussion.
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